Cinema Nights Animation

THE TASK

To entertain a cinema of retail sellers at an exclusive screening of the
Hangover 2.

THE IDEA

An animation that 'mocked' the Surround Sound style introductions you get before the main picture. As well as some product videos to educate the audience about the Sony Ericsson range, we produced a bespoke animation that brought to life the famous Android man.

The simple minute long animation was designed to create some drama at the start of the movie. Opening on a black screen, with tense dramatic music and sound effects that played out in 360 degrees around the audience. As the tension fades, we reveal our comedic character to entertain and delight. I worked closely with 3D animators and a sound effects artist to get the
desired outcome.

Client

Sony Ericsson

When

May 2011

Roles

Creative
Art Direction