I'm in the band banner overlay

THE TASK

To launch Disney XD's new show, I'm in the band through online advertising in a fun, unique and entertaining way.

THE IDEA

Weasel Shout. The show focuses on a teen boy (Tripp Cmabell) who has a washed up rock band, the Weasels living in his garage. To raise awareness of the show we brought to life the one thing that any rock kid likes to do; yell at the top of their voice!

The banner would be placed on key kids sides and take over the whole page. Started on a static shot of the garage, users were inticed to 'scream' as loud as they could into their computer microphones. Doing so filled their weasel-o-meter, wrecking the garage in the process. Scream loud enough, and the garage completely destroys itself to reveal a rock stage with the cast from the show rocking out. They would then perfrom one exclusive song from the show there and then.

Client

Disney

When

April 2010

Roles

Creative
Design