FItness First Website (Pitch)

THE TASK

To come up with a new look & feel for the Fitness First global site, while supercharging the content and social strategy

THE IDEA

We wanted the site to be clean, and much easier to navigate than the existing site. Deep blue was introduced to accentuate the brand throughout the site. A campaign draw new members in, allowing people to create their own personalised 21 day plan.

Social elements further increased the consumer relationship with the brand, allowing people to chat with trainer, book their classes and see who will be attending among other new functionality. Users could also track their weight plans online and through mobile as well as share their results with friends, as well as the wider Fitness First community (online of offline on screens around the gym).

Client

Fitness First

When

March 2009

Roles

Design