Mylo creator (pitch win)

THE TASK

To bring to life the new London Olympics 2012 mascot online in a fun way that will appeal to children.

THE IDEA

The Mylo creator. An interactive character creation suite that allowed children to customise and create their very own mascot. Kids could select clothes, expressions, an animated sport, as well as record an audio message for their friends. This was then saved to a gallery of the best where it could easily be shared accross their social networks.

The creative helped to win the digital business, and although the idea has since developed (both creatively and in scope), the original concept of creating your very own mascot still rings true.

Client

2012 Olympics

When

May 2010

Roles

Creative
Design