Playnow Plus Website

THE TASK

To support the global launch of Sony Ericsson's new subscription music service, PlayNowPlus with a social, online experience.

THE IDEA

Everyone has a soundtrack to their lives, but up until now it has been difficult to share what song you are listening to with friends.... until now that is.

The PlayNow Plus microsite offered people the chance to create a virtual note in our 3D Flash environment. They could select the colour, the type and then share their favourite tracks with the world. Our ever-growing 'rain' of notes showed a snapshot of what the country is listening to as users explored the environment to see what's popular around them.

Users were also able to find out more about the service, and the handsets it was available on, through a series of videos that I created. The site was rolled out globally, in five different languages and helped support a TV and print campaign that all led to this hub.

Client

Sony Ericsson

When

August 2009

Roles

Creative
Design
Animation
Motion Graphics