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THE TASK

To launch the 2011 Sony Ericsson line-up of handsets to the industry in style. 

THE IDEA

The Sony Ericsson super heroes. By turning each of the four handsets into a super hero, it gave us a unique way to talk about each of their 'features' in an imaginative way. The launch event opened with a dramatic video piece that not only introduced the handsets, but also had some fun with each of them as a 'character.

By having an over-the-top voice over, coupled with a 'chilling' soundtrack, we really set the tone for a great afternoon. The look & feel was rolled out accross other print assets at the event to really bring the ceremony to life.

 

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Client

Sony Ericsson

When

July 2010

Roles

Creative
Design
Motion graphics