Sony Selector Mobile App

THE TASK

To aid people with their purchase decision in an innovative way that put Sony at the forfront of peoples mind in the retail environment.

THE IDEA

The Sony Selctor mobile app for iPhone and Android. This free mobile app allowed consumers to explore the entire range of Sony technology, get real reviews on their products from the websites that matter, as well as talk to the experts if they had a burning question about the products.

To add extra value, the app also allowed people to 'try on' their new Bravia TV at home using the latest Augmented Reality technology. By holding their phone up to their living room wall, they could swipe through the range, and try to pick the best size TV for their situation, even watching some great Sony content on their new virtual TV there and then.

Further discounts with selected retailers completed the journey to purchase at the end of the experience.

Client

Sony

When

July 2011

Roles

Creative
Design