« »

THE TASK

To create a series of digital campaigns for Rice Krispie Squares for the 15-19 year old market.

THE IDEA

Everyone wants to be famous. Everyone has a talent. There are banners all over the internet that are not being used or watched. How can we create a reason for people to want to watch digital banners again? Simple. Squares of Fame lets users show off their talent around the internet.

Create your sqaure by uploading a video of your talent (either pre edited or straight from your webcam. It could be anything; Juggling, singing, a message for someone special. Whatever it is, you have 15 seconds to do it. The genius bit? Select where you want your clip to be disaplyed.

We team up with some of the biggest sites on the web and allow people to 'book' slots in their banners. Get your friends to tune in and vote for your clip. The most voted at the end of the campaign will not only be famous accross the country, but they will win some top prizes to turn their talent into a reality.

 

Tweet

Client

Rice Krispie Squares

When

June 2010

Roles

Creative
Design