Hello, I'm Griff.
With over a decade experience in the industry both in London and Sydney,
I am an accomplished creative leader with a proven track record of world-class creative work. I believe that for agencies to stay relevant, they need to embrace technology and new mediums to create ideas, platforms and experiences that people want to get involved with.
As an award winning Creative Director and an accomplished manager of a team of creatives and designers, I am passionate about how innovation, great thinking and technology can combine to create work beyond the traditional.
I like to appraoch every opportuntity with a fresh attitude to create something new and exciting. Whether it be reinventing Thailand's favourite beer for a new generation, uniting a country behind their team, creating a new world for Australia's biggest department store or taking the fear of a country and harnessing it on the world's biggest stage; my work spans all mediums from digital to ATL, retail to social. A great idea can live anywhere.
I create brands that people want to get involved with.
Creative Director, IdeaWorks Sydney (Apr 16 – Present)
Deputy Creative Director, iris Sydney (Sep 14 – Apr 16)
Creative Group Head, iris Sydney (May 13 – Sep 14)
Senior Digital Creative, iris Sydney (Sept 10 – May 13)
Digital Creative, iris London (Feb 09 – Sept 10)
Middleweight Digital Designer, Gyro International (Oct 06 - Feb 09)