adidas were launching a new line of basketball inspired Super Rugby gear. We took this as an opportunity to change the way we talked about rugby to the fans.
#BestOnBestOff is a participation campaign that shows fans that whether you are on the pitch or off the pitch, the new range of gear is best for whatever you’re doing.
We created a key piece of video content to promote the campaign, using Kiwi rap artist David Dallas to supply the vocals and starring our rugby heroes. We then put it out to the fans to create their own #BestOnBestOff content -sharing their moments to bag themselves some signed gear.
Project: Super Rugby 2015
Print & Outdoor