With a new bottle launching for the first time in 20 years, Chang Beer needed a global launch that would show it off in style. We established the global brand platform for the 'We Brew Friendship', a sentiment that would perpetuate all of our global brand campaigns.
Over the course of a 6 month project, we completely refreshed the brand’s entire above the line and below the line communication. We created campaigns across lifestyle imagery, where friends were shown enjoying amazing premium Thai moments.
We created refreshment imagery, where we showed off the new bottle from every angle. And we created a wide range of additional assets to leverage through content & social.
Client: Chang Beer
Project: Global Brand Relaunch
Chang Brand Refresh
As part of the rebrand, we also rebuilt their brand website from scratch, bringing it up-to-date with a responsive, fluid design. Ongoing we have a content strategy to continue the conversation through both social and other owned assets.