City of Sydney struggle to get people shopping in the city at Christmas time. We were tasked with creating an experience that would bring people into the city and get them involved.
The Infinite Choir is an interactive installation designed around on e of the busiest retail parts of the city, Pitt Street Mall. A sea of choir voices increase in number the more people that surround them. The more people, the more alive the installation becomes with sound and light.
Built by Eness, each of the 16 unique choir people was given their own voice, and their own personality. The installation invoked participation as people organically shared their experience on social media.
Client: City of Sydney
Project: Christmas Activation