With Myer launching their new children’s department, Wonderland, they needed a signature experience to put this new world on the map.


Journey to Wonderland is an exclusive lift ride rocketing you through the clouds to the cityscape. From lobby to arrivals gate, the permanent installation features a 360º immersive experience comprising sound, 3D footage, hand illustrated drawings and characters.


Whether you journey by day, night or even Christmas, there is always something new to see and experience. The rocket lift is retail theatre so extraordinary it’s become a tourist attraction. 

Client: Myer

Project: In Store Experience

Journey to Wonderland

In a first for Australia, we created a one-of-a-kind in-store experience that transported people into the world of Wonderland long before they stepped foot inside the store. The installation lives on past Christmas with different variants for customers to enjoy based on the time of day. moving forward, brands will be able to add their footprint to the journey creating further reason for people to Journey to Wonderland once again.

It took 26 artists from 4 different countries 1904 man hours to create our magical journey

© 2017 James Griffiths. All Rights Reserved.