Vivid Sydney is one of the most photogenic festivals in the world. The problem however is that many of the images look the same and as a result, it’s difficult for people to get their photo to stand out and get cut-through on social media.


Introducing VividSnap - a mobile app that lets you add incredible Light Art to any photo you take. Working alongside Typographer Georgia Hill and Light Artist Alex Kess, we created a bespoke light font that allows anyone to add their name in lights. We also created a number of unique phrases and icons for people to create personalised, social art within their photos.


Users can rotate and skew the assets within their images to make them feel as if they are really there in the shot.

Client: DNSW

Project: Vivid Sydney Innovation


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