Samsung are an official sponsor of the Australian Wallabies and wanted to show their support through an emotive piece of online content. The problem at this years World Cup for fans downunder is that the games are on at ungodly times. It can be hard to get up and show your support.
The idea? We Rise Together. A compelling piece of video content that shows Samsung as the catalyst for making it easier to rise up early for the big games. Capturing scenarios from a dad washing a jersey early in the morning for his son to a group of friends hoisting a TV up onto a cliff to watch the sunrise, we managed to capture what it was like for real Aussies to rise up for the matches.
Project: Rugby World Cup Sponsorship
We Rise Together